Amber Beverage Group (ABG) has completed the 100% purchase of the UK-based drinks distributor, Cellar Trends.

Cellar Trends has announced the retirement of joint managing director David Marriott and director of sales Terry Barker (pictured).

The Stoli Group has announced the appointment of Cellar Trends as the exclusive distributor for its portfolio in the UK, effective January 1, 2018.

UK distributor Cellar Trends has announced an investment from the Amber Beverage Group, the largest alcohol manufacturer and distributor in the Baltics.

Luxardo has extended its estate of cherry orchards in northern Italy with 2,000 trees to compentase for a UK sales boom.

Cellar Trends has announced the takeover of Chang beer’s sales, distribution, and marketing from mid-April.

UK distributor Cellar Trends has added the bitters brand Underberg and Grasovka Vodka to its portfolio.

Beluga Vodka is working with family-run distributor Cellar Trends in a bid to build the brand within the UK. 

Cellar Trends has launched two new Pusser’s Rum SKU’s at on-trade show Imbibe Live yesterday to the UK.

Licor 43, which claims to be the world’s fastest growing premium liqueur, has announced the appointment of a dedicated UK brand manager.

Mast-Jägermeister has begun the transition to take UK distribution in-house after announcing plans to establish its own London subsidiary. 

Calvados Boulard has launched Boulard Auguste and Boulard Extra to the UK market, through UK agent Cellar Trends.

Cellar Trends plans to slowly prise Jägermeister from its Red Bull glass-partner by convincing consumers to drink the brand as a cold shot. 

Campari Group is set to place its UK distribution in the hands of Matthew Clark's new business arm, Catalyst Brands, following the cessation of the Italian group's contract with Cellar Trends.

Luxardo has added to its range of flavoured sambucas with the launch of Pear and Cola variants to the UK market.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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